{"id":12735,"date":"2023-05-12T13:05:41","date_gmt":"2023-05-12T11:05:41","guid":{"rendered":"https:\/\/www.orange.pl\/poradnik\/?p=12735"},"modified":"2023-05-15T12:25:55","modified_gmt":"2023-05-15T10:25:55","slug":"kupuj-na-zywo-z-orange-czyli-czym-jest-live-shopping","status":"publish","type":"post","link":"https:\/\/www.orange.pl\/poradnik\/kupuj-na-zywo-z-orange-czyli-czym-jest-live-shopping\/","title":{"rendered":"Kupuj na \u017cywo z Orange, czyli czym jest live shopping"},"content":{"rendered":"

Czy mo\u017cna zrobi\u0107 udane zakupy bez wychodzenia z domu, ale i bez obaw, \u017ce kupimy co\u015b, z czego nie b\u0119dziemy potem zadowoleni? Okazuje si\u0119, \u017ce tak i jest to bardzo proste. Wystarczy \u201ewybra\u0107 si\u0119\u201d na zakupy na \u017cywo. Na czym to dok\u0142adnie polega i jaki udzia\u0142 w live shoppingu ma Orange? Ju\u017c t\u0142umaczymy.<\/p>\n

Zakupy na \u017cywo, czyli jak?<\/h2>\n

Live shopping<\/strong>, bo tak brzmi angielska (i najcz\u0119\u015bciej chyba u\u017cywana) nazwa tego zjawiska, to nic innego, jak transmisja sprzeda\u017cowa w czasie rzeczywistym<\/strong>. Sprzedaj\u0105cy uruchamia streaming, podczas kt\u00f3rego prezentuje swoje produkty, a widzowie mog\u0105 je o razu kupi\u0107.<\/p>\n

Zastanawiasz si\u0119 czy ju\u017c kiedy\u015b nie by\u0142o czego\u015b takiego? By\u0107 mo\u017ce zakupy na \u017cywo kojarz\u0105 Ci si\u0119 z hitem lat 90. \u2013 z telezakupami. Jednak prawda jest taka, \u017ce teraz to co\u015b znacznie wi\u0119kszego. Cho\u0107 idea jest podobna – livestreaming daje kupuj\u0105cym mo\u017cliwo\u015b\u0107 poznania marek, zadawania pyta\u0144 i zapoznania si\u0119 z produktami w spos\u00f3b zbli\u017cony do tego podczas rzeczywistych zakup\u00f3w w lokalnych sklepach<\/strong>.<\/p>\n

\"zakupy<\/p>\n

Czy zakupy na \u017cywo to co\u015b nowego?<\/h2>\n

By\u0107 mo\u017ce Ci\u0119 to zdziwi, ale pocz\u0105tki live shoppingu si\u0119gaj\u0105 2010 roku<\/strong>. Wszystko zacz\u0119\u0142o si\u0119 do\u015b\u0107 niewinnie w Chinach, gdzie influencerki zacz\u0119\u0142y u\u017cywa\u0107 aplikacji wideo do zabierania swoich fan\u00f3w w wirtualn\u0105 podr\u00f3\u017c po butikach w USA. Chi\u0144scy giganci handlu elektronicznego dojrzeli w tym swoj\u0105 szans\u0119 i nie mylili si\u0119, a zakupy wideo w czasie rzeczywistym rozprzestrzeni\u0142y si\u0119 po ca\u0142ym \u015bwiecie. Pomog\u0142a oczywi\u015bcie pandemia, zmiany, jakie spowodowa\u0142a na \u015bwiatowych rynkach i w relacjach marek z klientami. Mo\u017cna wi\u0119c \u015bmia\u0142o powiedzie\u0107, \u017ce live shopping to odpowied\u017a na bie\u017c\u0105ce potrzeby konsument\u00f3w<\/strong>.<\/p>\n

Dzi\u0119ki nowoczesnym technologiom live commerce zdaje si\u0119 by\u0107 nowym trendem w marketingu<\/strong>. Media spo\u0142eczno\u015bciowe (np. Facebook czy Instagram) umo\u017cliwiaj\u0105 prowadzenie oraz udost\u0119pnianie transmisji na \u017cywo bezpo\u015brednio na swoich platformach, a specjalne aplikacje do tego typu akcji wyrastaj\u0105 na rynku niczym grzyby do deszczu. Streaming staje si\u0119 coraz ch\u0119tniej wykorzystywanym narz\u0119dziem marketingowym, tak\u017ce ze wzgl\u0119du na relatywnie niskie koszty.<\/p>\n

Zobacz tak\u017ce: Bezpieczne zakupy w internecie \u2013 na co uwa\u017ca\u0107?<\/a><\/p>\n

Zalety zakup\u00f3w na \u017cywo<\/h2>\n

Nadal zastanawiasz si\u0119, dlaczego zakupy podczas transmisji na \u017cywo to taki dobry pomys\u0142? Po pierwsze, kupuj\u0105cy ogl\u0105da transmisj\u0119, mo\u017ce w czasie rzeczywistym kontaktowa\u0107 si\u0119 z prowadz\u0105cymi, zadawa\u0107 pytania<\/strong> i oczywi\u015bcie robi\u0107 zakupy. Po drugie, w przeciwie\u0144stwie do tradycyjnych zakup\u00f3w online, w przypadku live shoppingu nie kupujesz kota w worku<\/strong> \u2013 prezenterzy dok\u0142adnie pokazuj\u0105 oferowane produkty, zg\u0142\u0119biaj\u0105 ich tajniki, pokazuj\u0105 nie tylko, jak wygl\u0105daj\u0105, ale tak\u017ce, jak dzia\u0142aj\u0105. To szansa na poznanie ciekawostek, trik\u00f3w i inspiracji, na bycie na bie\u017c\u0105co z trendami. I wreszcie po trzecie, takie zakupy na \u017cywo najcz\u0119\u015bciej s\u0105 okazj\u0105 do kupienia produkt\u00f3w w promocyjnych cenach<\/strong>.<\/p>\n

\"zakupy<\/p>\n

Kupuj na \u017cywo z Orange!<\/h2>\n

W Orange tak\u017ce wychodzimy naprzeciw potrzebom naszych klient\u00f3w, s\u0142uchamy ich i idziemy z duchem czasu. Tak w\u0142a\u015bnie powsta\u0142 nasz nowy cykl \u2013 Kupuj na \u017cywo z Orange<\/strong>. W ka\u017cdym trwaj\u0105cym ok. 30-45 min odcinku b\u0119dziemy pokazywa\u0107 Ci inne urz\u0105dzenia, prezentowa\u0107 ciekawe rozwi\u0105zania i us\u0142ugi, a opr\u00f3cz tego oferowa\u0107 wyj\u0105tkowo korzystne zni\u017cki<\/strong>. Nasi prowadz\u0105cy oraz zaproszony ekspert, wprowadz\u0105 Ci\u0119 w tajniki nowych technologii, a Ty zdob\u0119dziesz mo\u017cliwo\u015b\u0107 zadawania pyta\u0144 i zrobienia zakup\u00f3w nie wstaj\u0105c z fotela.<\/p>\n

Za nami ju\u017c m.in. odcinki prezentuj\u0105ce serie Xiaomi 12 i 13, Samsung Galaxy S23 i Galaxy A, smartfon OPPO Find N2 Flip czy smartwatche Maxcom.<\/p>\n

\"kupuj<\/p>\n

Zobacz tak\u017ce: Xiaomi \u2013 historia wielkiego sukcesu \u201ema\u0142ego ziarnka\u201d<\/a><\/p>\n

 <\/p>\n

Je\u015bli nie\u00a0by\u0142o Ci\u0119 z\u00a0nami na \u017cywo, nic straconego! W ka\u017cdej chwili\u00a0mo\u017cesz zobaczy\u0107 powt\u00f3rki minionych nagra\u0144<\/a>. A\u00a0kolejny odcinek ju\u017c wkr\u00f3tce, wi\u0119c\u00a0b\u0105d\u017a w\u00a0gotowo\u015bci!<\/p>\n

 <\/p>\n

Smartfony w Orange mo\u017cesz kupi\u0107 z abonamentem albo bez abonamentu, tak\u017ce na\u00a0raty 0%<\/a>\u00a0\u2013 nawet je\u015bli nie\u00a0jeste\u015b naszym klientem!<\/p><\/blockquote>\n\n\n

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\n 5\/5 - (2 votes) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Czy mo\u017cna zrobi\u0107 udane zakupy bez wychodzenia z domu, ale i bez obaw, \u017ce kupimy co\u015b, z czego nie b\u0119dziemy […]<\/p>\n","protected":false},"author":9,"featured_media":12732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[21,19,127],"class_list":["post-12735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smartfony-i-inne-urzadzenia","tag-samsung","tag-smartfony","tag-smartwatch"],"acf":[],"yoast_head":"\nKupuj na \u017cywo z Orange, czyli czym jest live shopping - Poradnik Orange<\/title>\n<meta name=\"description\" content=\"Jak zrobi\u0107 udane zakupy bez wychodzenia z domu? Wystarczy \u201ewybra\u0107 si\u0119\u201d na zakupy na \u017cywo! 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